I’m a product designer with over five years’ experience working across enterprise design systems and transit analytics startups like Swiftly. My foundation in marketing at L’Oréal and Nike taught me to listen deeply and identify patterns in data—skills I now apply to crafting intuitive user experiences.

Driven by curiosity about people and data, I transitioned into product design. After a two-year break for travel, burnout recovery, and caregiving, I studied data journalism at Columbia University, which sharpened my ability to design tools with real-world impact.

Today, I’m passionate about building tools that respect the complexity of workflows while making space for clarity and care. Whether it’s a startup shipping fast or a global team scaling thoughtfully, I love working with teams that value craft, systems, and cross-functional partnership.

joannayen24[at]gmail.com